Genie AR: Augmented reality for e-commerce
Only a short time ago, augmented reality was considered a dream of the future and is rapidly conquering the e-commerce market. Global corporations such as Ikea (with Ikea Place) took on a pioneering role with their AR apps, with others following in their footsteps. For many companies, however, developing their own shopping app was a major hurdle that prevented them from benefiting from the advantages of AR until now. However, these times are now over: with Genie AR, we now offer online stores the opportunity to display their products in augmented reality directly from the web browser.
But first things first:
Placing a plant at home with augmented reality
Advantages of AR in the online store
If the past few months have shown one thing in particular, it is that the e-commerce bandwagon (with an ever-increasing shift to mobile devices) is unstoppable. Customers appreciate the simplicity and, in times of Covid, the security of being able to make purchases from home.
However, online shopping has a decisive disadvantage compared to bricks-and-mortar retail: customers only see what a product actually looks like after unpacking the delivery and whether the beautiful new product, such as a plant, actually fits into their home. Augmented reality solves this problem by allowing customers to place the products in their homes at the touch of a button, compare them with each other and make better purchasing decisions.
The latest figures from the American Do It Yourself giants HomeDepot and Build.com as well as Shopify now show a two to three times higher conversion rate, a 22% lower returns rate and a significantly higher likelihood of purchase among customers who can view products in AR.
Research also shows that AR increases consumers’ willingness to pay and has a positive effect on a company’s image. Sounds good? It is.
Genie AR: Simple implementation thanks to Web AR
In order to help even more companies achieve satisfied customers with AR, we have now developed Genie AR, an offer that enables online stores to easily enter the world of AR. They can now also benefit from the technology without any major entry hurdles.
The process is very simple for our customers. All they have to do is add a button to our AR platform. The Genie does the rest.
This brings down barriers that have long prevented a large-scale AR breakthrough and made the topic impossible for many online stores. Thanks to web technology, augmented reality is suddenly open to all online stores, which is a huge step for the e-commerce industry.
You can find out how “Genie AR” works in detail and the benefits for online stores on the website.
feey.ch now with augmented reality web store
The feey webshop shows what this looks like in “real life”. The online plant store uses an innovative concept to ensure that even people without green fingers can become plant whisperers. And with the help of “Genie AR”, feey customers can now view the plants at home before they buy them and decide which plant is best suited to their room and in which location it will look particularly good.
To celebrate the launch of the new AR webshop, feey is giving away plants worth CHF 6,000 on monsterpflanzen.ch. It’s worth taking a look and taking part!
