Storeupload: Cooking with Anna’s Best

The app, which is considered a pioneer in augmented reality app development, has been available for free download from the AppStore and Android Market since May 25. While the films and the homepage were produced by Serranetga, we took over the entire development of the mobile applications for this project. The result is a fun AR app that you will be happy to pull out during a get-together with friends.

Together with various commercials, the smartphone app forms an advertising campaign as a complete package. “In each commercial, a new person is given something good to eat or drink,” explains Rebecca Krausse from the SFLB advertising agency. While the consumer can become a chef in the app, people from all over Switzerland are surprised with Anna’s Best products in the commercials. What’s more, users don’t go away empty-handed. If a consumer sends their film to friends, they automatically receive a discount voucher that they can redeem on their next purchase in a Migros store. Remo Prinz from the digital agency Serranetga reveals the trick behind this: “The brand becomes an experience and gets consumers talking about it in a playful way.”