View personalized products in AR – “ifolor”
Does the beach photo from your last vacation fit over the bed? Will the wedding photo on a high-quality wall decoration have its full effect in the living room? New with “ifolor“ place your own pictures virtually in different sizes.
Select the canvas, upload and place the picture. So you know exactly what you are ordering. Image: Bitforge AG
Personalized products make your own four walls that little bit cosier. “ifolor” brings unforgettable moments back to life in personalized photo products – and the shopping experience is now also exceptional. Augmented reality now makes it easier for customers to choose the perfect photo as a wall decoration. made extra easy for the living room.
As the first store in Switzerland to offer “ifolor” the option of placing a personalized product in augmented reality directly via the website. Thanks to u Our solution Yago does not require an additional app and the entire process is seamlessly embedded in the user’s customer journey. Operation is intuitive, easy to use and requires no special technical skills.
Would you like a little more?
The users select the desired screen click on the AR button and upload your own photo directly from your phone’s memory. The image – embedded in the scanned room – is then displayed directly in the selected dimensions. This way, customers can not only see immediately whether the image fits, but also whether the dimensions are correct. The size can be easily changed without having to upload the photo again – so it can be compared and weighed up at leisure.
Studies have shown that online shopping is still characterized by uncertainty. This is reflected above all in the high return rates, which are a constant source of discussion. This reluctance is particularly evident when it comes to customizable products that can neither be returned nor resold. This makes it all the more important to provide customers with the best possible support in deciding on the right product for them.
Quickly check whether the dimensions are correct before ordering – no problem with the new AR solution. Image: Bitforge AG
No app download necessary thanks to WebAR
The process runs entirely on the web via the integrated AR function of the respective operating system on the cell phone. No additional app and no further steps by the user are required to use the feature. Anyone who logs in via a desktop can scan the displayed QR code with their cell phone and get started. Those who store via mobile anyway can get started straight away. “Thanks to its seamless integration into the customer journey, “ifolor” closes one of the biggest gaps between brick-and-mortar and online retail,” says Arda Serce, Product Owner at Yago.
All you need is a smartphone. Image: Bitforge AG
AR is in demand in e-commerce
“Augmented reality has revolutionized the way we shop online. It bridges the gap between the digital and physical worlds and allows customers to view products virtually before making a purchase. This improves the shopping experience enormously, especially for personalized photo products,” says Hannes Schwarz, CEO of “ifolor”. This makes the company the first in Switzerland to be able to display personalized products directly in the online store in AR. Feedback on this offer so far has been very positive. The user experience is definitely unique so far and the fun factor is guaranteed!
With our Yago platform, we offer various eCommerce solutions in augmented reality. From classic 3D models in online storesabout customer advice in AR and support we now cover a wide range of possibilities with our know-how. We are always looking to optimize our range, which we have achieved with the customizable online store from “ifolor” has succeeded.
