Virtual Garden: Yago Brings Jumbo’s Garden Furniture to Life Online

We’ll show you how Swiss home improvement giant Jumbo is using our augmented reality platform, Yago, to eliminate uncertainties when buying bulky garden furniture online. With the AR feature, customers can place products in their own gardens to scale—without needing an app.

yago augmented reality garten

Yago – the augmented reality platform for your e-commerce business

The Challenge of Buying Furniture Online

The challenge of buying large pieces of garden furniture: They look perfect on the screen—but will the size, color, and style really fit in your own garden? The fear of making a bad purchase and having to go through a time-consuming return process is very real.

This uncertainty leads to hesitation online, abandoned purchases, or expensive and tedious returns. Especially in e-commerce for home and garden goods, the lack of a bridge between 2D views and 3D reality is perhaps the biggest barrier to purchase.

As Switzerland’s leading home improvement store, Jumbo has set itself the goal of not only offering its customers a wide selection of garden furniture but also ensuring they can make informed purchasing decisions when shopping online. Jumbo found the solution to this challenge in our augmented reality platform, Yago.

Yago in Action: How the Platform Builds Trust and Accelerates E-Commerce

Yago allows Jumbo customers to place garden furniture, such as lounge sets or tables, in their own garden in real time and to scale before making a purchase.

Here’s how the augmented reality placement works:

  1. The customer visits the Jumbo website and finds the product they want (example: Home and More Lounge-Set Cocoa Beach).
  2. The Yago AR feature is activated by scanning a QR code or clicking a direct link on their smartphone.
  3. The smartphone opens the camera, and the selected 3D model appears in its actual size on the patio, balcony, or lawn—without having to install an app.

For Jumbo—and for potential customers—Yago offers three key advantages:

Scalability: Yago is designed to make it easy to manage hundreds of 3D models. This allows the AR offering to be quickly expanded to include additional product categories.

Seamless Integration: The technology integrates seamlessly into the existing e-commerce environment. A button next to the product takes users directly to the augmented reality view.

Data Analysis: Yago provides valuable insights into user behavior. Among other things, this allows Jumbo to analyze exactly which 3D models were viewed, when, and how often, as well as which devices and browsers were used to access them.

The key benefit is that Yago bridges the gap between a digital image and reality, helping customers make decisions.

Jumbo uses Yago in its online store: The “Place Virtually” button takes you to an augmented reality view of the outdoor lounge.

Yago at Jumbo: Specific Benefits and Strengthening Customer Relationships

Die Einführung von Augmented Reality bei Jumbo ist eine wertvolle Erweiterung ihres digitalen Angebots. Yago liefert konkrete Anwendungsvorteile, welche die Kundenbeziehung stärken und das Risiko von Fehlkäufen minimieren.

1. Die Reduzierung der Kaufhürde

Wenn ein Kunde die Gartenlounge in seinem eigenen Garten, neben seinen vorhandenen Pflanzen und passend zu seinen Bodenplatten sieht, kann er viel einfacher abschätzen, ob die Lounge optisch in den Garten passt und ob sie ihm gefällt. Beim Onlinekauf von solch grossen Anschaffungen ist das eine starke Reduzierung der Kaufhürde.

2. Prävention von Fehlkäufen: Reduzierung unnötiger Retouren

Ein Vorteil für sowohl Jumbo als auch dessen Kunden: Die Platzierung des Modells in Originalgrösse verhindert, dass Kunden das falsche Produkt aufgrund von fehlerhaften Grössenschätzungen bestellen. Weniger Fehlkäufe bedeuten:

Vermeidung von Grössenirrtümern

Kunden können die Passform exakt prüfen, was die Hauptursache für Retouren bei Möbeln eliminiert.

Potenzielle Kostenersparnis

Durch die verlässliche Visualisierung wird der Bedarf an kostspieligen Retouren und dem damit verbundenen logistischen Aufwand reduziert.
Verbesserte Customer Journey
Die Eliminierung des Retourenaufwands führt zu einer reibungsloseren und positiveren Kundenerfahrung.

With the “Place Virtually” button, the garden lounge appears in your garden in seconds—thanks to augmented reality.

An effective solution

Jumbo uses Yago’s AR technology not only to sell products, but also to offer solutions to its customers’ real-world uncertainties. And the potential extends far beyond garden furniture. Yago provides the technological foundation for visualizing any type of product—from houseplants to garden sheds to industrial machinery.

We’ll help you implement AR effectively in your business and reap the benefits of this technology.

 

See for yourself and try out Yago on your smartphone:

TRY YAGO

If you’d like to learn more about Yago, visit yago.cloud or simply send us an email at info@bitforge.ch