{"id":7114,"date":"2022-06-29T16:31:58","date_gmt":"2022-06-29T14:31:58","guid":{"rendered":"https:\/\/bitforge.ch\/?post_type=project&p=7114"},"modified":"2026-09-29T14:59:30","modified_gmt":"2026-09-29T12:59:30","slug":"supercard-partner-safari","status":"publish","type":"project","link":"https:\/\/bitforge.ch\/en\/project\/supercard-partner-safari\/","title":{"rendered":"Supercard Partner Safari"},"content":{"rendered":"","protected":false},"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Supercard Safari","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"The Supercard Game impresses with its innovative Web AR integration and offers an accessible gaming experience for all users.","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":""},"translation_priority":[143],"class_list":["post-7114","project","type-project","status-publish","hentry"],"acf":{"project_excerpt":"For the Supercard app of the Swiss retailer Coop, we developed the in-app game \u201cPartner Safari,\u201d which could be seamlessly integrated into the enterprise IT infrastructure thanks to a streamlined Web AR architecture. An additional non-AR mode also ensures accessibility for all user groups and has resulted in tens of thousands of successful interactions.","project_client":"Coop Genossenschaft","project_award":"","project_thumb":7119,"project_icon":"","project_subline":"Augmented Reality Game in the Coop Supercard App","project_img":7121,"project_heading":"Immersive Campaign Game","project_lead":"For the Supercard app of the Swiss retailer Coop, we developed the in-app game \u201cPartner Safari,\u201d which could be seamlessly integrated into the enterprise IT infrastructure thanks to a streamlined Web AR architecture.\r\n\r\nAn additional non-AR mode also ensures accessibility for all user groups and has resulted in tens of thousands of successful interactions.\r\n\r\n","project_logo":7123,"project_badges":"","project_layout":[{"acf_fc_layout":"project_content_block","project_cb_row":"left","project_cb_repeater":[{"project_cb_type":"video","project_cb_heading":"Digital Customer Loyalty in Retail","project_cb_txt":"At the heart of Coop Genossenschaft\u2019s digital customer loyalty strategy is the Supercard app, which is used by a broad user base across all segments of the population.\r\n\r\nThe AR game was subject to complex structural constraints: Temporary campaign software had to be integrated as an external service into Coop\u2019s strictly regulated IT processes.\r\n\r\n","project_cb_img":"","project_cb_video_mp4":7145,"project_cb_video_webm":7143,"project_cb_device":"iphone-portrait"},{"project_cb_type":"image","project_cb_heading":"Inclusive UX Design: Accessible Augmented Reality for the Masses","project_cb_txt":"The mini-game was designed to challenge users to find and capture products in augmented reality (AR) within a physical space in order to win prizes. Since the Supercard app is aimed at a mass audience, high adoption rates driven by ease of use were crucial.\r\n\r\nSince augmented reality is not intuitive or physically accessible for all target groups, a key UX decision was made in favor of accessibility: the implementation of a classic 2D game mode. Users who found AR too difficult could seamlessly switch to a standardized interaction mode that did not require camera access.\r\n\r\n","project_cb_img":7137,"project_cb_video_mp4":"","project_cb_video_webm":"","project_cb_device":"iphone-portrait"}],"video_display":"off","video_embed_heading":"","video_embed_txt":"","video_embed":""},{"acf_fc_layout":"project_quote_block","project_quote_object":[7116]},{"acf_fc_layout":"project_content_block","project_cb_row":"right","project_cb_repeater":[{"project_cb_type":"image","project_cb_heading":"Seamless Enterprise Integration Thanks to Web AR","project_cb_txt":"The key architectural decision was to forego native AR development. To ensure the game loaded seamlessly from an external source into the existing app, we opted to use web technologies and the web-based 3D engine PlayCanvas. This enabled a streamlined integration without modifying the app\u2019s core code, as the game was simply played via the in-app browser.\r\n\r\nA dedicated test environment provided by Coop-IT allowed us to test the software under real-world conditions without affecting the app\u2019s operational performance. Additionally, the setup was designed to be modular: Sponsors and icons could be dynamically swapped out and displayed based on the calendar date.\r\n\r\n","project_cb_img":7139,"project_cb_video_mp4":"","project_cb_video_webm":"","project_cb_device":"iphone-portrait"},{"project_cb_type":"image","project_cb_heading":"Measurable Campaign Success: Tens of Thousands of User Interactions","project_cb_txt":"Over the course of the campaign, the game recorded tens of thousands of views and enabled a wide range of immersive brand interactions within the target audience. The chosen Web AR architecture proved its effectiveness in live operation and ensured consistently stable performance even with high usage rates.\r\n","project_cb_img":7141,"project_cb_video_mp4":"","project_cb_video_webm":"","project_cb_device":"iphone-portrait"}],"video_display":"off","video_embed_heading":"","video_embed_txt":"","video_embed":""}],"download_bg":"bg-lightgrey","download_heading":"Download the app now","download_repeater":null,"project_pills":["Ideation & Concept","UX \/ UI Design","Software Engineering","Augmented Reality (AR)"],"cta_display":"on","cta_layout_typ":"right","cta_bg":"bg-grey","cta_headline":"Eigenes Projekt umsetzen","cta_txt":"
\r\n\r\nDu hast ein Projekt in der Pipeline? Lass es uns gemeinsam angehen!\r\nBevor wir jedoch \u00fcber Features, Scope, Timings oder Preise reden, m\u00f6chten wir im Rahmen eines kostenlosen Welcome-Workshops verstehen, was deine Ziele, W\u00fcnsche und Bed\u00fcrfnisse sind.\r\n\r\n<\/div>","gf_id":"","gf_shortcode":"","cta_btn_typ":"default","cta_btn":{"title":"Kontaktiere uns","url":"https:\/\/bitforge.ch\/kontakt\/","target":""},"cta_img_typ":"default","cta_img":733,"related_projects_object":[831,971,5606]},"yoast_head":"\nSupercard Partner Safari | Bitforge<\/title>\n<meta name=\"description\" content=\"The Supercard Game impresses with its innovative Web AR integration and offers an accessible gaming experience for all users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bitforge.ch\/en\/project\/supercard-partner-safari\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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