Plan Christmas from the sofa with AR

For some it’s the most wonderful time of the year, for others it’s pure stress: Christmas time. While some can’t get enough of it and would love to start decorating their home as early as October, others break out in a cold sweat just thinking about buying presents.

This year we have good news for both sides: Coop Bau+Hobby is taking Christmas tree selection to the next level by letting you try out trees at home with augmented reality before you buy.

For Christmas fans, this means almost two months to plan the perfect festive set-up. And Christmas shoppers can elegantly avoid the crowds. The trees can be conveniently viewed in AR, selected and then ordered directly online. A classic win-win situation!

Click here for the AR Christmas trees

But augmented reality is more than just a gimmick for e-commerce companies. At Bau und Hobby, they believe in the great benefits of the technology and treat it with the weight it deserves. This is demonstrated not least by the prominent placement of the topic in this year’s Christmas campaign.

This is made possible by our new e-commerce solution “Genie AR”. Thanks to web technology, AR can be implemented more quickly and easily than ever before. This brings major benefits for both online stores and customers:

Store owners no longer need to develop a specific shopping app. Ultimately, this means shorter and simpler implementation, no effort to persuade customers to download the app and, above all, the opportunity to test augmented reality in your own online store without risk.

The big advantage for customers is that they can try out a product at home before buying it without having to deviate from their usual journey. Desktop users only need to scan a QR code to access the 3D model, while mobile users can access the AR experience with a single click.