Atelier Pfister

Place virtual furniture in your own home

Innovation with Augmented Reality

For the furniture group Pfister, we developed an app that was groundbreaking in 2010—something that didn’t yet exist in Switzerland at the time. Take a photo of your living room and place virtual furniture from the Atelier Pfister collection into the real space—with correct perspective in 3D. Today, this technology is known as augmented reality. Then as now, we are highly motivated to contribute to the market development of virtual and augmented reality.

Client

Logo Möbel Pfister

Our services

  • Concept
  • Tech Check
  • Software Engineering

Buying Furniture with Augmented Reality

The app allows users to place digital furniture within their own homes. Customers can view, measure, and position Pfister furniture in its intended location. The app features approximately 70 items from various home furnishings categories and offers additional features such as design information and store locators.

The added value for users is clear: Instead of laboriously measuring rooms and furniture, augmented reality provides a reality check before making a purchase.

iPad und iPhone mit Screenshot von Atelier Pfister Möbel Konfigurator

Augmented Reality in E-Commerce

Augmented Reality (AR) in e-commerce enables interactive and immersive product visualization that can positively influence purchasing decisions. Studies show that AR improves the customer experience by reducing uncertainty and making the product experience more realistic. This can, for example, help reduce return rates.

Studies:

Hilken et al. (2017): “Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences”, Link

Scholz & Duffy (2018): “We ARe at Home: How Augmented Reality Reshapes Mobile Marketing and Consumer-Brand Relationships”, Link

Javornik (2016): “Augmented Reality: Research Agenda for Studying the Impact of Its Media Characteristics on Consumer Behaviour”, Link

Zimmer mit vielen Pflanzen. Ein Holztisch wird mit Augmented Reality eingeblendet

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