Equipped for Web 3.0 with 3D models
3D models of your own products are now almost a must. Online stores have long since discovered the benefits of augmented reality applications in their stores and are now also making their products available for such functions. Traditionally, users place coffee machines, garden sheds and potted plants in their own four walls before buying them, but new possibilities are also opening up for the fashion industry – and they don’t stop at the store.
3D models can now be implemented without any problems. Image: Bitforge AG
Simple AR filters from Snapchat
Snapchat offers with Snap AR new option to create your own filters with 3D models, publish them in Snapchat and also integrate them into your own app via export. This can be a decisive factor in the purchase of wearables in particular. Shoes, glasses, hats, jewelry and even watches can be examined on your own body using such filters. Make-up and entire outfits can also be displayed in this way. It is much easier to judge whether the glasses look good or the color of the shoes matches.
AR filters on all platforms
In the course of the Metaverse, Meta has of course also long since AR in eCommerce set. It is therefore only logical that corresponding AR filters are also used on the meta platform Instagram were introduced. Of course, the same also applies to the competitor platform TikTok. So if you have a 3D model of your product, you can actively use it on several platforms at once.
AR models in the search results
Google is going one step further as a search engine. The AR function can now be used for products with a stored 3D model directly in the search display. It is therefore no longer even necessary to visit the website of the relevant store. This is also Not an app for a long time is no longer necessary – the cell phone is enough. If you want to try it out on Google, you can simply use your cell phone “Bitforgelia“ and then place our magnificent plant in your living room or office directly from the wanted ads.
Certain products can now be placed in 3D directly from the search ad on Google – such as our “Bitforgelia” .
AR is no longer a luxury
So if you have 3D models of your products, you are prepared for further innovations and possibilities. Virtual clothing, for example, has long been established and stars and starlets pose on social media with their virtually purchased items of clothing. Numerous major brands from the beauty industry have already jumped on the bandwagon and expand their activities in AR and VR are expanding.
AR applications are currently being used in the luxury sector in particular, and the implementation and creation of 3D models would not be complex or expensive. With our Yago platform 3D models can be easily created and then integrated into your own store via an interface. Of course, nothing stands in the way of implementation on Snapchat, Instagram or TikTok.
Equipped for the future
AR applications have been proven to have a positive impact on the customer’s shopping experience (read more in our infographic). And 3D models of your own products open up new possibilities for marketing and sales – whether as a Snapchat filter or as an AR button in your own store. In any case, the future holds even more new areas of application, especially in terms of Metaverse.
