New approaches to health promotion
The SWICA health organization is breaking new ground in health promotion with “Benevita”. The Benevita app focuses on health challenges that motivate users to exercise more, actively relax in between meals and focus more on nutrition.
A very robust and high-performance full stack concept consisting of headless backend, CMS and cross-platform app ensures a great user experience that meets the highest security requirements.
Client
Our services
Benevita motivates users in a stimulating way to move more in their everyday lives and to deal with health issues. By successfully completing challenges, SWICA customers can earn level-ups, which in turn can be exchanged for discounts on supplementary insurance or attractive goodies.
For the front end, we rely on the established cross-platform framework Flutter. This ensures a high level of code reusability for iOS and Android, strong performance and an ultimately lightweight app.
During development, the focus was not only on high performance but also on stability: this was ensured through complete caching of the app content (rolling cache).
We rely on Firebase for the backend: the real-time database ensures high data quality, while the cloud-native approach simply absorbs peaks in usage. In addition, the headless backend ensures a simpler, less error-prone infrastructure.
The UX concept of the BENEVITA app was developed in a user-centric process based on collaborative UX design and was continuously optimized based on the needs of the target group.
The UX concept and the content orientation were validated and optimized in several iterations based on user feedback and customer surveys.
"30,000 monthly active users with an average of 11 sessions per month clearly exceeded our expectations. Since the launch of the app, our BENEVITA fans have completed almost 10 million health challenges."
Stephanie Wüthrich
Product Owner, SWICA Healthcare Organization
As part of the user-centered app design, we carried out extensive user testing, which ensured a high level of user acceptance immediately after the app launch.
We attached particular importance to data protection, a key issue for a healthcare organization. Before going live, a penetration test by an external provider verified the stability of the system and the security of sensitive customer data. It met the strictest requirements in terms of security and data protection.
A dedicated content team provides up-to-date, high-quality content and motivating new challenges that encourage users to use the app regularly in their everyday lives. This is easy thanks to our specially developed CMS.
A sophisticated user engagement concept with many gamification mechanisms also ensures that users enjoy using the app in the long term.
Before we talk about features, scope, timings or prices, we would like to understand what your goals, wishes and needs are in a free welcome workshop.
